DIGITAL MARKETING SPECIALIST

Oct 19th, 2018

Job Type: Full-time

Location: Rockville, MD - White Flint Metro area

Industry: Marketing/Advertising

Schedule: Office hours (Mon. - Fri.)

Benefits: Competitive benefits package

Opportunity:

If you have digital marketing experience, love working with analytics, and enjoy being an integral person in our agency’s success and clients’ digital campaigns, we have a great opportunity for you to become a part of our growing team.

The Digital Marketing Specialist is analytical, strategic, collaborative and excited about digital marketing and new technology. He/she oversees marketing campaigns for client and uses data to inform the digital strategy and overall marketing. The specialist will responsible for managing SEM (SEO + Paid Search) and Display Advertising.

Duties and Responsibilities:

  • Develop and evaluate digital media plan recommendations and present them to clients including digital media, metaconnect, social media and mobile advertising opportunities
  • Strong communication skills for both internal and external strategy sessions and phone calls
  • Collaborate with and direct outside media publications regarding paid digital campaigns consisting of search, display, mobile, social, video, and experiential
  • Complete Google AdWords and Google Analytics Certification Courses
  • Strategic planning and management of SEO and PPC campaigns
    • Write creative ad copy for both Google and Bing campaigns
    • Develop keyword strategies through extensive research
    • Draft Meta Tags and optimized content with strategic keywords
    • Create XML Site Maps and Robots.txt files to control search engine indexing and monitored Google Webmaster Portal for potential issues
    • Monitor rankings and traffic across multiple accounts and provided in depth analysis of performance
  • Data analysis, reporting on monthly campaign performance, and strategic consulting
    • Analyze websites and made strategic recommendations to ensure the full potential for the website in organic search engine results
    • Provide recommendations to improve performance
    • Proficient in Google Analytics
    • Encourage revenue, traffic and lead growth through managing, maintaining and optimizing media campaigns by analyzing KPIs
  • A/B Testing
    • Optimize landing page content
    • Test new campaign strategies and ad copy
  • Train team members in SEM strategies, tactics, and best practices
  • Produce innovative recommendations to increase revenue and/or website traffic growth
  • Lead regular client calls to discuss campaign performance, optimization strategies and new growth opportunities
  • Working knowledge of Google Datastudio
  • Collaborate closely with internal teams and vendors to analyze campaign performance in order to highlight successes and/or find areas of improvement
  • Coordinate with Creative Development Team to create effective HTML5 ad concepts and messaging for display media campaigns
  • Work closely with Production Coordinator to help facilitate media implementations
  • Correspond with the Director of Client Services and Creative Director to improve internal processes
  • Coordinate with creative team to create ad concepts and effective messaging for campaigns

Requirements:

  • 3-5 years of experience in digital media planning, SEO, and PPC
  • Genuine interest in internet trends and staying on top of digital platform updates.
  • Passion for social media, curiosity for all things digital and eagerness to learn.
  • Expertise in building paid digital strategies as well as recommending and carrying out strategic optimizations to help improve and grow campaign performance
  • Ability to effectively explain strategies using verbal and written communication
  • Fluency in DoubleClick, DoubleClick Search, Facebook, Twitter, Pinterest, verification tools (IAS, Double Verify)
  • Familiarity with DMPs, web analytics tools (Adobe Analytics), DSPs (AppNexus, DoubleClick Bid Manager), media mix modeling, and multi-touch attribution
  • Experience with tagging, tracking, and reporting in digital media
  • Collaborative attitude when working with multiple teams
  • Bachelor’s or higher

Equal Employment Opportunity

We are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.


Please submit your cover letter and resumé to info@gkaadvertising.com