Apr 11, 2019
Apr 11, 2019
For years, we've been hearing that the business world is changing and that the pace of that change is only going to accelerate. Well, the prognosticators were actually right about that one, especially when it comes to your website.
Consumer tastes, technology, products offerings and the interplay between them, implore your website to continually evolve to remain an effective tool for your business. The problem is that web design, and the market research that it often involves, can be prohibitively expensive.
Here’s the good news: Not every website needs to be rebuilt from the ground up. Sometimes a simple, but an impactful facelift will be more than enough to keep up with the ever-changing business landscape.
A website redesign is a completely new website tied to your URL, with a different site map and user experience. It could be built using a different platform, such as Wix or Squarespace, with newer tools and technology, or custom-built to meet very specific needs.
A website facelift, on the other hand, is much simpler and requires a fraction of the resources. Where a full redesign is the equivalent of buying a new house, a website facelift is essentially a new coat of paint.
A website facelift is appropriate when you want to add something to a website that is already working. For example, there is usually no reason for a full redesign for a new product or service or changes to a logo or style guide. You can adjust your current website to accommodate the changes in your business.
A website facelift is not just reactionary, though. There are new features and optimizations that you can proactively make to your existing website that will improve performance and visitors' user experience. New, optimized images, website caching and hosting upgrades can all improve the speed and performance of your current website, while chatbot support can be added to improve the user experience by providing instant feedback and help.
Other facelift optimizations include website changes to meet an updated SEO strategy and adjustments that optimize your current website for mobile devices. With over 60 percent of all e-commerce currently performed on mobile phones and tablets, this can be one of the most profitable adjustments you can make.
If an existing website hasn't been adjusted in years or can no longer be tweaked to keep up with changes in customer expectations, it is time to consider a website redesign. It happens to every website eventually. An outdated foundation can only carry so much weight.
If your website looks old or performs poorly, it will not be an asset for your business. These are problems that a new coat of paint cannot fix. Website redesigns are often built around substantial changes in business strategy.
Company-wide rebranding, changes in marketing strategy and integrations with other new systems or technologies all can require a new website. This includes changes in the way you deliver marketing content, changes in the online shopping experience, and changes in the way users search for, or arrive at, relevant information.
While usually the more expensive option, a website redesign does put you in a more flexible position moving forward, leaving room to grow with future facelifts.
At GKA, we work to meet the specific needs of our clients, within their budgets. Whether you need a quick facelift to optimize website performance or a complete redesign to change the public perception of your brand, GKA will take a hands-on approach to provide a custom solution that is perfect your organization. Contact us for more information.