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Mar 18, 2020

The Best Method to Attract Qualified Traffic

The Best Method to Attract Qualified Traffic

By 2021, over 2 billion people will buy a product or book a service online each year. Designing a functional website is only the first step toward meeting consumers' evolving needs.

In order to build an efficient, lead-generating website, you need to ensure you're receiving relevant web traffic. After all, as the old adage goes, "If you have a website but nobody visits it, does it ever influence a sale?" Regardless, you'll need to understand a few tried and true concepts to start attracting qualified visitors. Here are the main components of driving qualified web traffic.

Keywords

Keywords are words and phrases that potential customers are searching for in high volume. Placing these phrases throughout your website's content results in your website (and ads) ranking higher in the search results for these words. Keyword research and implementation are extremely important for driving organic search traffic. If you want your website to show up in searches related to your products or services on major search engines such as Google, you'll need to start with some keyword research.

Keyword research

Sign up for GoogleAds and use Google's Keyword Planner to ensure you're using the right keywords on your website. Simply type phrases into the search box and Google delivers their search volume data along with suggestions for related keywords.

If you already have a website and want to see what keywords are driving current traffic, use the Google Search Console. This step is crucial and you should dedicate the time necessary to craft a healthy list of suitable keywords. After you make the list, tailor your site's content around the use of these words and phrases. Examples of where to put keywords include:

  • Title tags - The title tag is the first thing that shows up on your search result listing. Put the keyword related to content on that page first before any supplemental information. We also suggest including your company name in the title tags.
  • Internal links - Links and internal URLs throughout your website should include the most relevant keywords possible. Don't settle for something generic or nonsensical like “Click Here”.
  • Copy - Organically weave keywords into your site's copy. This goes for blog posts, service and product descriptions, About Us pages and everything else. Leave no page “un-keyworded”. We suggest 2-3 keywords per page and the keywords should be related to the content on that page.
  • Images - Image names, captions, tags, and hover-over descriptions should all include relevant keywords. Alt tags are used to describe an image and provide better image context to search engines, helping them to index it properly.
  • Meta-description - Craft a snippet of up to about 155 characters that summarizes your page's content. Search engines show the meta description in search results underneath the title, so optimizing the meta description is crucial for on-page SEO.
  • FAQs - A FAQ page includes a series of questions that are commonly asked by customers. To get strategic, weave in keywords and phrases that users are searching. This way, your page will be among the first to pop up in a search engine.

Remember, putting keywords everywhere is important, but don't spam them. They need to be carefully placed in logical ways so that the web bots crawling your site don't penalize you.

Paid search advertising

Now that you have a list of strong keywords and a masterfully constructed website, consider advertising on search engines such as Google or Bing. Paid results show up before organic results and are a great way to drive traffic. Sign up for an ad account and do some low-budget testing for your ad copy before investing fully. Remember - keywords should be included your ad copy, as well as on your website. See what ads result in the most conversions and tinker with your bid prices to get the most out of your ad spend. Google has a large suite of analytic tools to help you maximize efficiency and drive sales.

If you're overwhelmed at the prospect of optimizing your website or starting a paid search campaign, GKA a creative agency has the professionals to guide you through the process. Let's work together - contact us for SEO and CPC help today and we’ll schedule a consultation and go over your company's specific needs.

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