Mar 18, 2020
Mar 18, 2020
By 2021, over 2 billion people will buy a product or book a service online each year. Designing a functional website is only the first step toward meeting consumers' evolving needs.
In order to build an efficient, lead-generating website, you need to ensure you're receiving relevant web traffic. After all, as the old adage goes, "If you have a website but nobody visits it, does it ever influence a sale?" Regardless, you'll need to understand a few tried and true concepts to start attracting qualified visitors. Here are the main components of driving qualified web traffic.
Keywords are words and phrases that potential customers are searching for in high volume. Placing these phrases throughout your website's content results in your website (and ads) ranking higher in the search results for these words. Keyword research and implementation are extremely important for driving organic search traffic. If you want your website to show up in searches related to your products or services on major search engines such as Google, you'll need to start with some keyword research.
Sign up for GoogleAds and use Google's Keyword Planner to ensure you're using the right keywords on your website. Simply type phrases into the search box and Google delivers their search volume data along with suggestions for related keywords.
If you already have a website and want to see what keywords are driving current traffic, use the Google Search Console. This step is crucial and you should dedicate the time necessary to craft a healthy list of suitable keywords. After you make the list, tailor your site's content around the use of these words and phrases. Examples of where to put keywords include:
Remember, putting keywords everywhere is important, but don't spam them. They need to be carefully placed in logical ways so that the web bots crawling your site don't penalize you.
Now that you have a list of strong keywords and a masterfully constructed website, consider advertising on search engines such as Google or Bing. Paid results show up before organic results and are a great way to drive traffic. Sign up for an ad account and do some low-budget testing for your ad copy before investing fully. Remember - keywords should be included your ad copy, as well as on your website. See what ads result in the most conversions and tinker with your bid prices to get the most out of your ad spend. Google has a large suite of analytic tools to help you maximize efficiency and drive sales.
If you're overwhelmed at the prospect of optimizing your website or starting a paid search campaign, GKA a creative agency has the professionals to guide you through the process. Let's work together - contact us for SEO and CPC help today and we’ll schedule a consultation and go over your company's specific needs.