Jun 07, 2019
Jun 07, 2019
As the lines between virtual and physical worlds merge, digital usage within all age groups will continue to skyrocket. It’s past the thermosphere. What’s next? The Milky Way?
Consequently, consumers are not only likely to make purchases based on social media trends, but through social media platforms. To some (we may or may not be saying Millenials and Gen Z), social media comes second-hand like brushing your teeth.
As a result, influencer marketing represents one of the most reliable tactics businesses can use in the digital era. Word of mouth matters again, and using influencers that you trust, may be the easiest way to spread a product or idea.
Fundamentally, influencer marketing is a marriage of traditional and the future of marketing. It’s infusing the concept of celebrity endorsements and plugging them into current content platforms. Influencers collaborate with brands to relay a message to their followers or sell a product.
The 2018 Edelman Trust Barometer said only 48% of the U.S. population trusts businesses.
Consumers are more informed now than ever, and they're more invested in purchasing products and services that are transparent and ethical. With influencer marketing, consumers receive messages from people they choose to follow.
Ultimately, consumers align with influencers who share the same ethical and moral opinions which, in their eyes, makes them more trustworthy.
Choosing influencers and platforms in itself is an art. You want to ensure to engage with the correct influencers for your product or message.
Consider these questions:
Sharing one post won’t guarantee a lead. It’s important to carefully consider your approach when choosing to work with influencers so that the partnership is beneficial for both you and the influencer.
Here are a few:
Going the extra mile? Plan travel schedules to arrange face-to-face meetings with key stakeholders.
Infuencers carved out a place in the virtual world where they can be anyone and they can be everywhere. Anyone has the ability to be an influencer, and that’s what makes it exciting and ever-changing. Companies can now find their niche market and find new consumers.
Influencers already have the following of your target audience, you just need to feed them the message. Using influencers creates influencers for your brand and increase brand awareness. It’s a win/win!
If you're interested in finding the right influencers to represent your brand start with GKA Advertising. Contact us to learn how we can help.