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Web Design

Aug 15, 2019

4 Reasons to Invest in Email Marketing

4 Reasons to Invest in Email Marketing

Author: Matt Holloway, Web Designer

Aug 15th, 2019

Welcome to GKA’s email marketing series! We’ll take a deep dive into the world of emails, one of the easiest ways to connect with prospects and customers in a personal, highly-targeted way.

Before we begin to dive into what goes behind creating a successful emailer, we’ll dig into the reasons behind email marketing. This will not only help you grasp the power of emailers, but also learn the strengths of this particular communication tool as an extension of your brand.

Why use email marketing? Let’s start with four solid reasons why email marketing is effective.


Over 54% of the global population uses email to communicate as it is the most preferred method of communication. In fact, the average employee receives 121 emails a day.

  • 3.7 Billion People Worldwide Use Email
  • 74 Billion emails are sent per year or 2.4 million per second

Yes, you read that correctly. This means a couple of things:

  1. The battle for readers attention is harder than ever.
  2. Email is still one of the most widely used forms of digital communication despite social media.

Emailers have been proven to be 40 times more effective at acquiring new customers than Facebook or Twitter and leads to more user conversions than any other social media platform. In a nutshell, if you’re not capitalizing on email marketing, you’re missing out on communication tool with a large reach!


Today, marketers want to do more with less. If you’re looking to make the most out of your emails, just look at the basic stats on the average ROI of digital marketing mediums:

  • EMAILERS: $40 / per dollar spent
  • SEO: $22 / per dollar spent
  • INTERNET DISPLAY: $20 / per dollar spent
  • MOBILE: $10 / per dollar spent

Emailers have a colossal lead over any other digital marketing medium in terms of ROI. With the cost of $1 spent per $40 earned, there is no denying its value.*


By using UTM’s and tracking tools like Google analytics, you will be able to see the effectiveness of your campaigns which will save you a significant amount of time and money.

How? Well, if you know who is responding to what campaign, this will give you the power to more effectively tailor to a specific audience.

Segmented campaigns drive a 760% increase in revenue.

The marketing strategy known as segment, dynamic or personal marketing, has been proven to increase traffic and revenue. By personalizing your designs and messages, you will be able to catch readers attention and have more effective open rates.


When users subscribe to your email lists, they are explicitly saying they want to hear from you! In this regard, email contrasts from Facebook ads, where users are accustomed to unsolicited messages without their permission.

In turn, creating campaigns that your target audience proactively wants to see can increase conversion rates. Not to mention, users who subscribe to email lists are more likely to see messages in this form than the many messages that appear at one time on social media.

Email marketing is here to stay, and its ever changing landscape is among one of the many reasons why we love creating email campaigns here at GKA. With our help, you can easily target and engage your audience while staying in budget. Email’s reach is undeniable, and it’s only growing. For this reason, building your email list is a stable long-term investment that will pay off for many years to come


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