Dec 16, 2019
Dec 16, 2019
Did you know that by next year, 2020, Gen Z consumers will account for about 40% of all digital shopping and that voice search will account for half of all search queries?
The landscape of marketing is rapidly changing, and brands should be ready to adapt to the tremendous changes ahead by developing and implementing marketing strategies that consider top industry trends.
Lots of younger users are coming to the forefront. Savvy and skeptical these new consumers have exceptionally high expectations for brands.
To appeal to this newer generation of consumers, brands must keep pace with their unique preferences and expectations. When asked to rate brands on a scale from "hate" to "love," Generation Z members had a lower score for "love" compared with millennials. In addition, they're less likely to be brand loyal.
What's more, Generation Z consumers have different content and format preferences compared to previous consumers. Video prevails in addition to a greater appreciation for art, entertainment and design content.
To keep up with the ever-changing digital marketing trends, you must be able to look ahead. That means staying up to date with and knowing about these up-and-coming trends of 2020:
Voice search marketing: Alexa, Siri and Google Assistant have made searching the web and completing tasks more convenient and hands-free. In fact, by 2020, 50% of all online searches will be voice-based. Optimize your content for voice search by increasing local content, answering specific questions in a conversational manner via a detailed FAQ page and focusing on phrases and long-tail keywords.
Personalized marketing: At one point, when it came to appealing to customers and learning what they wanted, many marketers guessed and assumed. Today, artificial intelligence and machine learning have made it possible to get to know customers and create highly targeted campaigns. Now you can customize your ad campaigns based on customer preferences, interests, activities, habits and more. Using these insights, you can personalize the customer experience across platforms, devices and locations.
Native advertising: With so many ads from different companies flooding the internet, many consumers are starting to ignore them. Some ads are so intrusive that they interfere with the user experience and cause distractions. If a user feels like they can't view a page without being bombarded with advertisements, they may be inclined to click away. To avoid being ignored, you need to create ads that blend seamlessly into the background. Native ads don't really "feel" like ads, which increases the chances of consumers actually viewing them. These ads have the power to influence people on a subconscious level.
Customer experience: Delivering a great customer experience goes beyond providing your audience with information. To meet increasing consumer expectations, you must give consumers a memorable experience. Personalize your message, optimize your website for mobile and voice search, and create engaging content that provides excellent value.
At GKA Advertising, we offer a wide range of services that will help you create a digital marketing strategy that makes an impact. Contact us today for more information.