GKA a creative agency


Oct 17, 2019



GKA has witnessed over 30 years of technological evolution. We were here when The Jetsons seemed like a dream, and now, we’re inching even closer to that reality.

In May 2018, a team of researchers at Germany's University of Heidelberg conducted a study that challenged 58 human dermatologists and an (AI) network known as the Deep Learning Convolutional Neural Network (CNN) to identify skin cancers based on images of skin.

While the dermatologists could identify 86.6% of the skin cancers present in the samples, the CNN AI identified 95% of skin cancers with fewer false positives.

And, viola. AI is here to stay.


When most think of AI, they imagine science fiction apocalypse scenarios a la I, Robot.

Don’t grab your doomsday backpack just yet! The reality is that AI still can't, and may never, write, dance, sing, think or act like humans. However, it’s an excellent tool for executing repetitive tasks and conclusions quicker than humans.

Take the above example involving dermatologists. AI could quickly compute images of skin cancer with more accuracy, BUT it still cannot give the appropriate care and attention required for a live patient.

The focus of AI is not to replace humans but to augment them.


AI is “learning” and growing everyday as it computes our interactions. Thinking towards our Jetsons future, here are the trends that we see in 2020:

Voice Assistants

It’s only going up from Siri and Cortana. In fact, we can expect a full digital transformation focusing on voice search and smart speakers.

According to data from Juniper Research, the popularity of smart assistants such as Amazon's Alexa will grow by 1000% in the next five years.

By 2023 the voice assistant market is expected to grow by a compound annual growth rate (CAGR) of 39% to reach a valuation of $7.8 Billion. That kind of growth simply won't be possible without equivalent leaps in smart assistant-related AI. Expect a large increase in Google search queries made by voice!


Imagine Saturday morning errands with virtually no line, fully stocked with your favorites and a personal shopper wherever you go. Artificial intelligence has the ability to transform the retail experience as we know it.

Take the Amazon Go Store for example. Customers simply walk into the store, take what they want and walk out without going to the cashier. Through their use of AI and the Amazon App, the Amazon shopping experience is seamless.

Amazon isn’t the only retailer upgrading through artificial intelligence. Stores like Uniqlo and West Elm are “reading the minds” of their customers to not only deliver highly-personalized experiences, but to determine the best ways to restock.

We are breaking the surface of artificial intelligence in our retailing future.

Digital Privacy

From LinkedIn to Equifax data breaches, privacy concerns have peaked.

With the rise of artificial intelligence scoping out conversations and tracking interactions, there may be companies that use this moment to push their privacy platforms.

In recent years, we’ve begun to see organizations like General Data Protection Regulation (GDPR) forming modern guidelines to protect the information of individuals. In fact, you may have noticed websites becoming GDPR compliant by asking for consent before storing cookies on a user’s device.

It will be interesting to watch how the demand for more personalized data defines privacy in the future, and how this will affect digital marketers around the world.


As marketers continue cutting through the “noise” of different channels, artificial intelligence helps create automated, hyper-personalized experiences throughout multiple industries. Today, GKA uses AI power from Facebook and Google Analytics to map customer journeys and deliver targeted messages.

From the launch of the world wide web to the use of artificial intelligence in self-driving cars, we’ve been here to help businesses navigate marketing in the digital age. Want to discuss more trends in marketing? We can’t read your mind (yet) - send us a note!

Ready to partner together? Let’s connect.

contact us