Social media marketing is a critical component of your brand's overall success. In today's environment, decisions are made and changed based on what's trending and how much brand authority you have across the different social media channels.
However, it's not enough just to perform social media marketing. The social media landscape consistently changes every year, if not quicker. The change in trends affects both users and marketers. Successful navigation of the changes allows a business to maintain its ability to demonstrate its value and reinforce its voice. Fortunately, there are multiple ways to boost your chances of success in 2019 and beyond. Keep reading to learn more about social media trends to watch out for this year and how you can capitalize on those trends.
In today's culture, we have YouTube stars, Instagram celebrities and other people of importance on social media. There is a simple term for these types of social media users, and that is "influencer." An influencer is a person or entity that commands a large following due to their own personal brand and how much of an authority they are in their respective areas.
However, before hiring an influencer, they need to be vetted to make sure they will actually help your brand instead of hindering it. Fortunately, vetting an influencer is fairly simple to do, but does require diligence.
The top 5 ways to vet potential influencers are:
Using social media as a marketing tool is nothing new. Many times, users can click on a link to go to a website and buy whatever product or service they are interested in. The trend to watch out for is the spread of direct selling on social media.
Facebook Marketplace, Instagram Shop Now and Pinterest buy-able pins have paved the way for the ease of direct selling, and it is growing. In a recent 2018 study, it was discovered that approximately 40 percent of users are following their favorite brands, with about 25 percent of those users projected to make a purchase. This percentage is projected to increase with brands that offer the equivalent of a "buy now" button.
With a reported number of just under 3.2 billion social media users in 2018, this is a marketing tool you can't afford to miss out on.
Social media users want attention-grabbing content. This is largely due to so many competing posts and stimuli available across multiple social channels. How do you stand out by using the power of video, more specifically, the power of live video?
This trend is expected to explode in 2019, as more now than ever users are watching videos. In a recent study, it was reported that 95 percent of people watched explainer videos to understand more about a product or service, with roughly 81 percent converting into a consumer.
Building on that is the use of live streaming. In 2017, two-thirds of all internet traffic was video streaming, and by 2020, it is estimated to grow to 82 percent.
While taking advantage of any one of these trends can help you gain an edge, you need to partner with an agency who can put it together into one cohesive social media strategy. At GKA, we work with you to determine your needs and goals while building a flexible plan that grows with your business. We provide our clients with unmatched service and success, thanks to our drive to deliver impactful results every day. Contact us today for more information on how we can set you up with a winning social media strategy.