In today's economy, houses and other properties go on and off the market on a nearly daily basis. This naturally creates high levels of competition between you and everyone else listing their properties. The problem is, potential homeowners can't go to every single property before making a decision. It's just not logistically possible.
To make up for this, they rely on the photography to narrow down their search. Considering how important photos are in helping people make a decision, it's no wonder that high-quality real estate photography is so critical. However, getting the perfect real estate photography shots are as much an art as it can be tricky to pull off. The tips below can help you ensure that every photo you produce turns out beautiful and perfect every time.
The main point to remember when it comes to photography is to focus on maximizing what showcases the property in the best light possible. That can be an extensive list, but there are some things you can do that apply to every property listing, from a studio apartment to a mansion.
Standardize your shot list. Every property is different, but there are standard shots you need to really highlight what pushes every hot button of future homeowners. Make sure you include shots of the following:
Prepare beforehand. There is nothing worse than arriving and working with equipment that isn't working or is missing altogether. Having the equipment checked out ahead of time means you won't have to scramble to pull off any shots.
Plus, this helps you determine the need for additional pieces of equipment like tripods or wide-angle lens.
Know the property inside and out. Before taking even one photo, walk around and familiarize yourself with the property. Every room has its best and unique angles. This process also helps you take note ahead of shooting anything that needs moving, as well as identify what can be shot first and what needs to wait.
Watch the lighting. Pay attention to your lighting and the time of day. Houses look better from the outside with the sun shining on it, as it clearly shows the details of the house compared to when the sun has set or is not visible due to cloud cover.
Work around the weather. Speaking of cloud cover, sometimes weather will get in your way. It is your job to stay abreast of weather patterns and map out the best times for each picture you plan to take. Remember, it is about showing beautiful possibilities. The beauty can't shine through with a muddy yard and dark clouds.
Demonstrate the lifestyle. Future owners want to be able to envision how they will fit in the new home. Showing off how spacious an empty living room can be nice, but it doesn't show how cozy it can be for a family of four. The goal is to sell the house and give the viewer a better sense of the space.
Staging the living room to reflect the possibility can make the difference your photo needs to convert a potential buyer into an owner. Simple additions such as a fluffy blanket draped neatly on the sofa or a coffee mug on the table can really set the stage for future homeowners.
Eliminate the distractions. For a potential buyer, there is nothing more off-putting than noticing something jarring or out of place. You don't want the buyer to be distracted by a crooked bedspread, open toilet, or anything else that takes away from the story you're trying to share.
Avoid unnatural camera angles. Don't stand on a chair or ladder while taking a photo and don't squat down low and point the camera up. Sometimes these angles work artistically (like photographing a downward angle of a beautiful, curved staircase) but in general, it's best to avoid it all-together. Using a tripod allows you to level your camera so that all your camera angles are straight.
A perfect real estate photo compared to average ones can be the difference between your new homes selling or remaining unsold. With so much competition, you can't afford anything less than the best when it comes to your real estate photography.
That's why you need professionals who provide custom work that reflects you and what you offer in the best light possible. At GKA, we work with our clients to organize photo shoots for their communities, orchestrate shot lists, staging, on-site assistance, photoshopping after and incorporating the beautiful finished photography into the best real estate marketing channels. Let's work together. Contact us to orchestrate your next photo or video shoot.